Pinch by Sonal
Blending Heritage with Modernity
PINCH BY SONAL offers contemporary Indian clothing with global sensibilities. Our vision is always showing our love for Indian Heritage Fabrics styled into modern silhouettes. We are all about rich colors, heritage prints, embroideries that allow women to effortlessly go from day to evening while looking chic.
We like to curate styles which brings a beautiful amalgamation of traditional fabrics created using traditional weaving techniques into comforting and modern cuts representing women of today. One will see a lot of Ajrakhs, Kotas, Tissues, Benarsi Weaves etc. in our collection. We like to incorporate a lot of Traditional Embroidery techniques like Zardoz, Phulkari, Marodi, Tilla, Sozni etc. into our garments.
We cater to both Pret and Couture. We offer ready to wear clothing including Tops, Co-ords, Suits, Dresses, Sarees, Lehengas etc. Our Hot selling products are Co-ords and Sarees. We focus to women aged between 18 to 60 years.
The raw materials and fabrics at our design house are sourced from various weavers and sources in India. Everything is done in-house with a team of diligent craftsmen and workers.
Pinch By Sonal is just me, my core group of Tailors, Embroiders, Dyers and Pattern Master. Presently we have our Flagship store at Preet Vihar Delhi.
We also offer learning opportunities and internships for the budding designers and fashionistas.
Meet the Owner, Designer
SONAL GUPTA
is an Alumnus from NIFT Mumbai and an Irwinite. She has been awarded the National Excellence Award as a Fashion Designer for her valued contribution and support to the society.
Her love for Indian traditional weaves and crafts led her to start her own label PINCH BY SONAL in the year 2011. Her fascination and passion for traditional techniques of the art of weaving is inevitable in their every collection. This time they are showcasing their KORA collection for the first time ever, giving an ode to handloom Kora weavers. This handloom fabric with its sheer elegance and ethereal appeal celebrates femininity with grace.
At Pinch by Sonal, we like to curate styles which brings a beautiful amalgamation of traditional fabrics created using traditional weaving techniques into comforting and modern cuts representing women of today. One will see a lot of Ajrakhs, Kotas, Tissues, Benarsi Weaves etc. in our collection. We like to incorporate a lot of Traditional Embroidery techniques like Zardoz, Phulkari, Marodi, Tilla, Sozni etc. into our garments.
Sonal is passionate about her work and whenever gets time indulges in sharing her expertise with young minds.
